Logo Design for Small Business: 2, by Dan Antonelli
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Logo Design for Small Business, by Dan Antonelli
President of Sign Shop Marketing and Graphic D-Signs, Inc., Dan Antonelli, has written a book on logo design - Logo Design For Small Business. The book features over 100 of his designs that have been created at Graphic D-Signs, Inc.
Its focus is on logos for small businesses, with tips and theory on logo design, development, color usage and layout. There are also tips for other artists on selling logos. There have been over 3,500 copies sold to date.
This full color 72 page book is available for purchase through our PayPal Account, for $25., plus $3.95 shipping. Or you may call us direct and order via credit card.
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Here are some reviews of the book:
Reviewer: Raymond Chapman from Temple, Texas USA "This small book is filled with great examples of effective logo designs. It provides the novice as well as the experienced designer a library of useful logo designs and the reason that they are so effective. Antonelli draws upon his great love of the craft to share his approach to design and how to give simplicity that extra punch. While many design books are heavy on theory with little practical application, this one can be used daily in the studio or shop as an aide to better layout and design. "
Reviewer: CHARLES L LAPADULA from EAST BRUNSWICK, NJ USA "This book is extremely well written. Dan takes you step by step through the design process in an easy to follow logical manner. He gives the reader important considerations that must be weighed when designing any new logo, and gives graphic examples that even an outsider to the field, like myself, can easily follow. The book displays a vast array of styles of designs Dan has done, as well as several done by other artists. It shows some of the designs through the various stages and variations before a final design is completed, which helps the reader to see what can go right, and wrong, with a design. He shows how you must evaluate the potential client and the clients needs before you can even begin. This helps to guide everything from color and typefaces to what the layout will place the most emphasis on. The book takes you through several of his designs, step by step, and explains the benefits of one style over another. Dan teaches you not only the dos and don'ts of designing the logo, but also describes how to handle the business end of getting paid for your work, and how to make the logo design just the first step in building a relationship with the clients. Dan explains the benefits of providing additional services that are natural extensions of the logo design, such as designing and printing business cards, stationary, brochures and vehicle lettering. Dan shows how you must sometimes guide the clients away from choices that may not work well for their company, and instead create designs that will portray the image the company is looking for in the various mediums it will be used in, while keeping within the clients budget. The logo becomes not merely incidental, but instead it becomes a cornerstone of a carefully crafted and directed corporate image. Definitely the best book on the subject I've ever read!"
Reviewer: picard@home.com from Murray Hill, New Jersey USA "This book blended real life, small business logo design and signage solutions -- with tools that provided company branding. This is a book that has helped small businesses make it happen -- as they seek to grow, establish visibility and communicate that quality that makes them special. It is full of examples and real recommendations for designers, sign makers and for any businessman that needs to realize their potential. I highly recommend it's purchase and suggest you keep it out on the desk. You'll keep referring back to it again and again."
