About the Sign Shop Marketing • About Dan Antonelli • In the News
Sign Shop Marketing.com specializes in building images that build business. As a full-service advertising and marketing communications company, we provide small- and mid-size businesses with a one stop shop for all of their advertising and marketing needs, from business identity and branding to Websites, brochures and any other marketing materials.
Founded in 1997 by award-winning creative director Dan Antonelli, New Jersey-based Sign Shop Marketing has helped hundreds of businesses increase sales and grow revenue with a more professional, consistent business identity. Millions of people see our company logos, Websites, and brochures every day. If you live in the New York metro area, chances are that you have too.
We measure our success by the success of our clients. When we take on a new client, that client doesn’t just get a new logo, Website or brochure. They get a marketing partner, and a full-service advertising agency and creative studio that is at their disposal. But don’t take our word for it. Read what our customers are saying about our work.
Graphic D-Signs, our parent company, has also been recognized by The New Jersey Star-Ledger, SignCraft Magazine, Sign Business Magazine, and other industry trade publications for being a leader in its field.
About Dan Antonelli: President and Creative Director, Sign Shop Marketing, Landscaper Marketing.com and Graphic D-Signs, Inc.
Sign Shop Marketing and Graphic D-Signs, Inc. founder Dan Antonelli has a had a flare for design and advertising since childhood when he could be found hand-lettering trucks or sprucing up his mother’s washing machine with its own hand-painted brand identity.
In 1997, he turned that passion into Graphic D-Signs Inc., one of New Jersey’s most successful advertising agencies catering to small- and mid-size companies. Sign Shop Marketing was born as a result of countless sign company projects and inquiries to serve as a means by which Dan can communicate the details of his craft with sign company owners and marketers.
Mr. Antonelli has been recognized by leading print, Web and sign publications, having received various awards and honors for his work. He has written dozens of articles on print, Web and logo design for leading graphic design publications. He’s also the author of the book "Logo Design for Small Business", which has become the industry standard for small businesses looking to improve their business identity. He is regularly asked to speak at industry events regarding advertising and design for small business.
Prior to starting Graphic D-Signs, he was an art director responsible for the design and production of marketing materials for a large New York-based insurance company. Mr. Antonelli is a graduate of the University of Scranton where he received a degree in Communications and Advertising.
In the News: Sign Shop Maketing and Graphic D-Signs, Inc.
Dec, 2003: Dan Antonelli begins his follow-up Logo Design book with SignCraft Publishing. The new book will contain another 125 new logos that Dan has created as well as an additional 150-200 logos from various other designers.
Dec, 2003: 75 Sites Completed! Graphic D-Signs reaches a milestone few web design companies have achieved - 75 unique web site designs!
Dec, 2003: Dan Antonelli leads a logo design workshop- speaking to 120 design professionals at the USSC Sign Convention in Atlantic City.
July, 2003: Feature article about Graphic D-Signs and Dan Antonelli appear in the Sunday New Jersey Star Ledger. Click to read article.
June, 2003: We are proud to announce the NW Technical College in Detroit Lakes, MN will be using Dan Antonelli's Logo Design for Small Business book in their graphic design curriculum.
December 2002: Graphic D-Signs retained by Better Signs. New Hampshire based Better Signs has hired us to create a full scale identity and marketing campaign for their startup company. Contracted work includes logo design, stationery, brochure and an interactive e-commerce web site.
June 2002: Web Site Design for Sign Company Featured in Sign Business Magazine. The Web site Graphic D-Signs created for NorthCoast Signworks was the topic of a feature article (Click to Download) about its design and creation. Dan Antonelli was interviewed about the design process.
June 2002: Work Featured in Sign Business Auto Art Contest. Graphic D-Signs had three vehicle advertising jobs appear in the magazine's annual nationwide contest.
June 2002: Work featured on Roland Web site. Roland Corporation, makers of the Roland ColorCamm digital printer, has featured a gallery of our work using their digital printer.
May 2002: Graphic D-Signs, Inc. work appears on SignCraft cover again. This marks our third cover to date! (photos right).
